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A Dual-Effects Model of Brand Choice · Study

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ChapterA Dual-Effects Model of Brand Choice

J. Morgan Jones1976

Chapter1976

A Dual-Effects Model of Brand Choice

J. Morgan Jones

13 citations·0/0 files stored·Lecture notes in economics and mathematical systems

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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1965Introduction to Mathematical Sociology.1976A Stochastic Response Model with Application to Brand Choice

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Details

Year1976

Typechapter

Published1976-01-01

VenueLecture notes in economics and mathematical systems

ISSN-L0075-8442

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-642-51565-1_18

openalex_workW2091597030

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