S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Stefan Stremersch · Study
Home
/
Author
Stefan Stremersch
36 works
· latest 2024
· 6 institutions
cluster: provisional
ORCID 0009-0000-1333-1288
Follow
Suggest an ORCID correction
h-index
30
i10
35
Citations
5,164
Works here
36
03
04
05
06
07
08
09
10
11
13
14
18
19
21
22
24
Most cited in this library
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
2002 · 788 citations
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
2004 · 434 citations
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity
2005 · 417 citations
The Quest for Citations: Drivers of Article Impact
2007 · 397 citations
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
2004 · 290 citations
Works
36 shown
Customer insights for innovation: A framework and research agenda for marketing
Journal of the Academy of Marketing Science
·
2024
·
4 authors
·
Open access
25
citations
The value of context-specific studies for marketing
Journal of the Academy of Marketing Science
·
2022
·
4 authors
·
Open access
92
citations
The Rise of New Technologies in Marketing: A Framework and Outlook
Journal of Marketing
·
2021
·
4 authors
188
citations
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Journal of Marketing
·
2021
·
3 authors
·
Open access
43
citations
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
Journal of Marketing
·
2019
·
3 authors
·
Open access
15
citations
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
International Journal of Research in Marketing
·
2018
·
3 authors
·
Open access
32
citations
Unraveling scientific impact: Citation types in marketing journals
International Journal of Research in Marketing
·
2014
·
4 authors
·
Open access
102
citations
The Effect of Customer Empowerment on Adherence to Expert Advice
SSRN Electronic Journal
·
2014
·
3 authors
·
preprint
·
Open access
9
citations
From academic research to marketing practice: Some further thoughts
International Journal of Research in Marketing
·
2013
·
3 authors
21
citations
Innovation and Marketing in the Pharmaceutical Industry
International series in quantitative marketing
·
2013
·
3 authors
·
book
77
citations
From academic research to marketing practice: Exploring the marketing science value chain
International Journal of Research in Marketing
·
2013
·
3 authors
·
Open access
109
citations
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry
Journal of Marketing
·
2011
·
2 authors
211
citations
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Marketing Science
·
2011
·
3 authors
·
Open access
36
citations
Marketing competition in the 21st century
International Journal of Research in Marketing
·
2010
·
3 authors
·
editorial
14
citations
Database Submission—The Evolving Social Network of Marketing Scholars
Marketing Science
·
2009
·
4 authors
43
citations
Does new product growth accelerate across technology generations?
Marketing Letters
·
2009
·
3 authors
·
Open access
68
citations
Modeling Global Spillover of New Product Takeoff
Journal of Marketing Research
·
2009
·
3 authors
·
Open access
81
citations
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field
Journal of Marketing
·
2009
·
2 authors
159
citations
The Effect of Superstar Software on Hardware Sales in System Markets
Journal of Marketing
·
2009
·
2 authors
176
citations
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Marketing Science
·
2009
·
2 authors
·
Open access
77
citations
25 years of IJRM: Reflections on the past and the future
International Journal of Research in Marketing
·
2008
·
2 authors
15
citations
The Quest for Citations: Drivers of Article Impact
Journal of Marketing
·
2007
·
3 authors
·
Open access
397
citations
Indirect Network Effects in New Product Growth
Journal of Marketing
·
2007
·
4 authors
130
citations
Indirect Network Effects in New Product Growth
Journal of Marketing
·
2007
·
4 authors
83
citations
Indirect Network Effects in New Product Growth
SSRN Electronic Journal
·
2007
·
3 authors
·
preprint
·
Open access
47
citations
Customizing Complex Products: When Should the Vendor Take Control?
Journal of Marketing Research
·
2006
·
3 authors
108
citations
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
·
2006
·
2 authors
·
Open access
78
citations
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
Marketing Science
·
2005
·
2 authors
·
Open access
91
citations
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity
Journal of Marketing Research
·
2005
·
2 authors
·
Open access
417
citations
Understanding and managing international growth of new products
International Journal of Research in Marketing
·
2004
·
2 authors
170
citations
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
Marketing Science
·
2004
·
2 authors
434
citations
Vertical Marketing Systems for Complex Products: A Triadic Perspective
Journal of Marketing Research
·
2004
·
4 authors
188
citations
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Journal of Marketing
·
2004
·
3 authors
290
citations
Buying Modular Systems in Technology-Intensive Markets
Journal of Marketing Research
·
2003
·
4 authors
·
Open access
81
citations
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Journal of Marketing
·
2002
·
2 authors
788
citations
The Purchasing of Full-Service Contracts:
Industrial Marketing Management
·
2001
·
3 authors
269
citations