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Lopo Leotte Rego · Study

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Lopo Leotte Rego

17 works· latest 2021· 5 institutionscluster: provisional

h-index17

i1017

Citations5,446

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Most cited in this library

The One Number You Need to Grow2004 · 2,034 citations
Customer Satisfaction, Cash Flow, and Shareholder Value2005 · 749 citations
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance2006 · 504 citations
Consumer-Based Brand Equity and Firm Risk2009 · 343 citations
Marketing Department Power and Firm Performance2015 · 277 citations

Works

17 shown

Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention

International Journal of Research in Marketing·2021·6 authors·Open access

78citations

Examining Why and When Market Share Drives Firm Profit

Journal of Marketing·2021·3 authors

100citations

Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities

Journal of Marketing Research·2020·3 authors·Open access

50citations

The impact of unprofitable customer management strategies on shareholder value

Journal of the Academy of Marketing Science·2019·3 authors

30citations

Firm capabilities and growth: the moderating role of market conditions

Journal of the Academy of Marketing Science·2016·3 authors

179citations

Marketing Department Power and Firm Performance

Journal of Marketing·2015·3 authors

277citations

Glamour brands and glamour stocks

Journal of Economic Behavior & Organization·2014·3 authors·Open access

43citations

Reexamining the Market Share–Customer Satisfaction Relationship

Journal of Marketing·2013·3 authors

239citations

The Effect of Brand Acquisition and Disposal on Stock Returns

Journal of Marketing·2011·3 authors

127citations

Excess Loyalty in CPG Markets: A Comprehensive Examination

·2010·3 authors

20citations

Consumer-Based Brand Equity and Firm Risk

Journal of Marketing·2009·3 authors

343citations

Brand Portfolio Strategy and Firm Performance

Journal of Marketing·2009·2 authors

214citations

Brand Portfolio Strategy and Firm Performance

Journal of Marketing·2008·2 authors

267citations

The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

Marketing Science·2006·2 authors

504citations

Customer Satisfaction, Cash Flow, and Shareholder Value

Journal of Marketing·2005·2 authors

749citations

The One Number You Need to Grow

Harvard business review·2004·2 authors

2,034citations

What makes commercial Web pages popular?

European Journal of Marketing·1998·2 authors

192citations