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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mark S. Glynn · Study

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Mark S. Glynn

12 works· latest 2014· 1 institutionscluster: provisional

h-index11

i1011

Citations4,020

Works here12

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Most cited in this library

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation2014 · 3,261 citations
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?2006 · 226 citations
Consumer‐factors moderating private label brand success: further empirical results2009 · 105 citations
Sources of brand benefits in manufacturer‐reseller B2B relationships2007 · 83 citations
Primer in B2B brand-building strategies with a reader practicum2011 · 82 citations

Works

12 shown

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing·2014·3 authors·Open access

3,261citations

The benefits of manufacturer brands to retailers

European Journal of Marketing·2012·3 authors·Open access

38citations

Primer in B2B brand-building strategies with a reader practicum

Journal of Business Research·2011·1 author·Open access

82citations

Success factors for second brands in wine brand portfolios.

·2011·1 author

0citations

The moderating effect of brand strength in manufacturer–reseller relationships

Industrial Marketing Management·2010·1 author

77citations

Consumer‐factors moderating private label brand success: further empirical results

International Journal of Retail & Distribution Management·2009·1 author·Open access

105citations

Business to Business Brand Management

·2009·1 author

15citations

Sources of brand benefits in manufacturer‐reseller B2B relationships

Journal of Business and Industrial Marketing·2007·3 authors·Open access

83citations

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Marketing Theory·2006·3 authors

226citations

Towards a Theory of Marketplace Equity

Marketing Theory·2002·3 authors

75citations

Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking

Marketing Theory·2002·3 authors

20citations

The importance of brand‐specific associations in brand extension: further empirical results

Journal of Product & Brand Management·1998·2 authors·Open access

38citations