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George D. Deitz · Study
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Author
George D. Deitz
18 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0003-0288-4631
Works
18 shown
The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence
Journal of Retailing
·
2020
·
5 authors
56
citations
A customer-focused approach to improve celebrity endorser effectiveness
Journal of Business Research
·
2019
·
5 authors
·
Open access
83
citations
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Journal of Business Research
·
2019
·
5 authors
64
citations
Sales promotions for preorder products: The role of time‐of‐release
Psychology and Marketing
·
2019
·
4 authors
24
citations
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Journal of the Academy of Marketing Science
·
2019
·
3 authors
73
citations
The effects of organizational and personal resources on stress, engagement, and job outcomes
International Journal of Hospitality Management
·
2018
·
4 authors
·
Open access
183
citations
Does transparency influence the ethical behavior of salespeople?
Journal of Business Research
·
2014
·
4 authors
34
citations
Programme–ad congruence
International Journal of Advertising
·
2014
·
3 authors
36
citations
The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty
Journal of Service Research
·
2013
·
4 authors
46
citations
Sponsorship and shareholder value: A re-examination and extension
Journal of Business Research
·
2012
·
1 author
35
citations
Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach
Psychology and Marketing
·
2012
·
3 authors
88
citations
Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
Journal of Business Research
·
2011
·
2 authors
38
citations
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
Journal of Business Research
·
2011
·
5 authors
135
citations
Linking supply chain management with mass customization capability
International Journal of Physical Distribution & Logistics Management
·
2011
·
2 authors
48
citations
Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust
Industrial Marketing Management
·
2010
·
4 authors
89
citations
Coerced integration
International Journal of Physical Distribution & Logistics Management
·
2009
·
2 authors
25
citations
Cross-national invariance of the entrepreneurial orientation scale
Journal of Business Venturing
·
2009
·
4 authors
135
citations
The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives
Journal of Business Research
·
2005
·
2 authors
132
citations