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Jacques-Frangois Thisse · Study

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Jacques-Frangois Thisse

1 works· latest 1988cluster: provisional

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i101

Citations73

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Perceptual maps and the optimal location of new products: An integrative essay1988 · 73 citations

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Perceptual maps and the optimal location of new products: An integrative essay

International Journal of Research in Marketing·1988·2 authors

73citations