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Perceptual maps and the optimal location of new products: An integrative essay · Study

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ArticlePerceptual maps and the optimal location of new products: An integrative essay

Richard Schmalensee1988

Article1988

Perceptual maps and the optimal location of new products: An integrative essay

Richard Schmalensee · Jacques-Frangois Thisse

73 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Facility Location and Emergency Management Innovation Diffusion and Forecasting

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References

1983Limited-dependent and qualitative variables in econometrics 1975MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY 1929Stability in Competition 1990Stability in Competition 1978Monopoly and product quality 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1979Monopolistic Competition with Outside Goods 1984Specification Tests for the Multinomial Logit Model

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2016Mining Brand Perceptions from Twitter Social Networks 2002Can a franchise chain coordinate?2002Continuous Covering Location Problems 2001The importance of focus to market entrants 2021Customer heterogeneity and innovation‐based competitive strategy: A review, synthesis, and research agenda 2010On the product line selection problem under attraction choice models of consumer behavior 2006

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1985Perceptual maps and the optimal location of new productspreprint · 21 shared references 1987Chapter 2 The location of production activitieschapter · 15 shared references 1993Chapter 2 Explanatory and predictive models of consumer behaviorchapter · 14 shared references 1988Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategyarticle · 12 shared references 1983Formal Choice Models in Marketingarticle · 11 shared references 1987A Simulation Comparison of Methods for New Product Locationarticle · 11 shared references

Details

Year1988

Typearticle

Published1988-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations73

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(88)90003-1

openalex_workW1979002123

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Planar Location and Design of a New Facility with Inner and Outer Competition: An Interval Lexicographical-like Solution Procedure

2019The “first principles” of marketing strategy