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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Tom Reichert · Study

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Tom Reichert

5 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0003-4353-5024

h-index5

i105

Citations626

Works here5

96

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16

Most cited in this library

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements1999 · 187 citations
Cheesecake and Beefcake: No Matter How You Slice it, Sexual Explicitness in Advertising Continues to Increase1999 · 153 citations
Understanding the role of uncertainty in jealousy experience and expression1996 · 123 citations
Defining Sexually Oriented Appeals in Advertising: a Grounded Theory Investigation2000 · 84 citations
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals2016 · 79 citations

Works

5 shown

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals

International Journal of Advertising·2016·4 authors

79citations

Defining Sexually Oriented Appeals in Advertising: a Grounded Theory Investigation

Digital Commons - University of South Florida (University of South Florida)·2000·2 authors

84citations

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements

Journal of Advertising·1999·2 authors

187citations

Cheesecake and Beefcake: No Matter How You Slice it, Sexual Explicitness in Advertising Continues to Increase

Journalism & Mass Communication Quarterly·1999·5 authors

153citations

Understanding the role of uncertainty in jealousy experience and expression

Communication Reports·1996·2 authors

123citations