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Curtis P. Haugtvedt · Study
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Author
Curtis P. Haugtvedt
17 works
· latest 2018
· 1 institutions
cluster: provisional
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Citations
2,777
Works here
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Most cited in this library
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
1992 · 627 citations
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.
1992 · 491 citations
Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior
1995 · 440 citations
Message Order Effects in Persuasion: An Attitude Strength Perspective
1994 · 415 citations
Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World
2005 · 177 citations
Works
17 shown
History of Consumer Psychology: David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson
·
2018
·
3 authors
0
citations
History of Consumer Psychology
Routledge eBooks
·
2015
·
3 authors
·
chapter
12
citations
Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World
·
2005
·
3 authors
177
citations
Diversity in Advertising : Broadening the Scope of Research Directions
·
2004
·
3 authors
53
citations
Diversity in Advertising
Psychology Press eBooks
·
2004
·
2 authors
·
book
48
citations
Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications
Sport Management Review
·
2000
·
3 authors
82
citations
An Exploratory Attribution Analysis of Attitudes toward the World Wide Web As a Product Information Source
ACR North American Advances
·
1999
·
3 authors
11
citations
Beyond Fact or Artifact: An Assessment of Fishbein and Middlestadt's Perspectives on Attitude Change Processes
Journal of Consumer Psychology
·
1997
·
1 author
22
citations
Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information
Journal of Consumer Research
·
1996
·
3 authors
107
citations
Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior
·
1995
·
3 authors
440
citations
Understanding Responses to Sex Appeals in Advertising: an Individual Difference Approach
ACR North American Advances
·
1995
·
4 authors
42
citations
Message Order Effects in Persuasion: An Attitude Strength Perspective
Journal of Consumer Research
·
1994
·
2 authors
415
citations
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
Journal of Consumer Research
·
1994
·
4 authors
176
citations
Need for Cognition and Advertising
Journal of Consumer Psychology
·
1992
·
3 authors
51
citations
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
Journal of Consumer Psychology
·
1992
·
3 authors
627
citations
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.
Journal of Personality and Social Psychology
·
1992
·
2 authors
491
citations
Situational Product Relevance and Attitude Persistence
ACR North American Advances
·
1990
·
2 authors
23
citations