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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Tamer H. Elsharnouby · Study

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Tamer H. Elsharnouby

7 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-2860-014X

h-index7

i107

Citations802

Works here7

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Most cited in this library

Customer relationship building: The role of brand attractiveness and consumer–brand identification2016 · 331 citations
Student co-creation behavior in higher education: the role of satisfaction with the university experience2015 · 170 citations
Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector2020 · 108 citations
Customer participation in online co-creation experience: the role of e-service quality2015 · 79 citations
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity2018 · 70 citations

Works

7 shown

Like father like son: the role of similar-education parents in their children’s university choice

Journal of Marketing for HIGHER EDUCATION·2022·3 authors·Open access

14citations

You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour

Journal of Marketing for HIGHER EDUCATION·2021·2 authors·Open access

30citations

Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector

Tourism Management·2020·2 authors·Open access

108citations

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

International Journal of Educational Management·2018·3 authors·Open access

70citations

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Journal of Business Research·2016·4 authors·Open access

331citations

Customer participation in online co-creation experience: the role of e-service quality

Journal of Research in Interactive Marketing·2015·2 authors

79citations

Student co-creation behavior in higher education: the role of satisfaction with the university experience

Journal of Marketing for HIGHER EDUCATION·2015·1 author

170citations