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Hongjoo Woo

18 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0001-5349-5121

h-index15

i1018

Citations732

Works here18

Most cited in this library

The role of product history in consumer response to online second-hand clothing retail service based on circular fashion2021 · 116 citations
Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion2019 · 79 citations
Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)2017 · 71 citations
External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use2021 · 69 citations
Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)2018 · 67 citations

Works

18 shown

Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms

Journal of Retailing and Consumer Services·2023·4 authors

24citations

Product-flyer location and type of product categories in retailing

Journal of Business Research·2021·4 authors

12citations

Global fashion retailers’ responses to external and internal crises during the COVID-19 pandemic

Fashion and Textiles·2021·1 author·Open access

27citations

An expansion of the brand and message framing effects on smart health-care clothing

Journal of Product & Brand Management·2021·1 author

15citations

Big data analysis of trends in the second-hand apparel market: a comparison between 2014 and 2019

Research Journal of Textile and Apparel·2021·1 author

18citations

The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Corporate Social Responsibility and Environmental Management·2021·3 authors

24citations

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Journal of Retailing and Consumer Services·2021·4 authors·Open access

69citations

The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Journal of Retailing and Consumer Services·2021·3 authors

116citations

How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

Business Ethics A European Review·2019·3 authors

15citations

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

International Marketing Review·2019·3 authors

21citations

Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion

Journal of Retailing and Consumer Services·2019·2 authors

79citations

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Journal of Product & Brand Management·2019·3 authors

46citations

The expanded halo model of brand image, country image and product image in the context of three Asian countries

Asia Pacific Journal of Marketing and Logistics·2019·1 author

37citations

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Fashion and Textiles·2018·2 authors·Open access

67citations

Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)

Journal of Retailing and Consumer Services·2017·2 authors

71citations

Utilizing country image and well-known products for less-known products

Asia Pacific Journal of Marketing and Logistics·2017·3 authors

20citations

Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Family and Consumer Sciences Research Journal·2015·2 authors

26citations

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Clothing and Textiles Research Journal·2015·2 authors

45citations