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Product-flyer location and type of product categories in retailing · Study

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ArticleProduct-flyer location and type of product categories in retailing

Hongjoo Woo2021

Article2021

Product-flyer location and type of product categories in retailing

Hongjoo Woo · Robert Glenn Richey Jr · Christopher D. Hopkins · Kangbok Lee

12 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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2021Econometric Analysis of Panel Data 1996Detecting abnormal operating performance: The empirical power and specification of test statistics 1965Category judgment: A range-frequency model.1997Predictors of Advertising Avoidance in Print and Broadcast Media 2001The Category-Demand Effects of Price Promotions 2008Database Paper—The IRI Marketing Data Set 1997Advertising communications & promotion management 1996Happiness, pleasure, and judgment: the contextual theory and its applications

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2009Communication and Promotion Decisions in Retailing: A Review and Directions for Future Researcharticle · 8 shared references 2019Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store imagearticle · 8 shared references 2016Measuring the Efficiency of Category-Level Sales Response to Promotionsarticle · 7 shared references 2020Modelling the effect of store flyers on supermarket sales: An application to olive oil demandarticle · 7 shared references 2015Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish householdsarticle · 6 shared references 2003The impact of store flyers on store traffic and store sales: a geo-marketing approacharticle · 5 shared references

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Year2021

Typearticle

Published2021-09-15

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations12

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2021.09.010

openalex_workW3199531908

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