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Product-flyer location and type of product categories in retailing
16 references·0 citing·47 second hop
Product-flyer location and type of product categories in retailing (2021)Product-flyer location and type of produc…Econometric Analysis of Panel Data (2021)Econometric Analysis of Panel…Database Paper—The IRI Marketing Data Set (2008)Database Paper—The IRI Market…An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)An Empirical Analysis of the …The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Reference Price and Price Perceptions: A Comparison of Alternative Models (2001)Reference Price and Price Per…Effective category management depends on the role of the category☆ (2001)Effective category management…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Advertising communications & promotion management (1997)Advertising communications & …Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …Happiness, pleasure, and judgment: the contextual theory and its applications (1996)Happiness, pleasure, and judg…Detecting abnormal operating performance: The empirical power and specification of test statistics (1996)Detecting abnormal operating …Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…A Structural Equations Analysis of the Impact of Price Promotions on Store Performance (1988)A Structural Equations Analys…Category judgment: A range-frequency model. 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References

  • 2021Econometric Analysis of Panel Data15,089 cited
  • 1996Detecting abnormal operating performance: The empirical power and specification of test statistics1,609 cited
  • 1965Category judgment: A range-frequency model.1,113 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2008Database Paper—The IRI Marketing Data Set448 cited
  • 1997Advertising communications & promotion management429 cited
  • 1996Happiness, pleasure, and judgment: the contextual theory and its applications411 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
  • 2001Effective category management depends on the role of the category☆341 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 1988A Structural Equations Analysis of the Impact of Price Promotions on Store Performance274 cited
  • 2001Reference Price and Price Perceptions: A Comparison of Alternative Models

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241 cited
  • 1963Range-frequency compromise in judgment.239 cited
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