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The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations · Study

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ArticleThe Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Fiona Scott Morton2004

Article2004

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Fiona Scott Morton · Florian Zettelmeyer

290 citations·0/0 files stored·Review of Industrial Organization

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1991Managing Brand Equity 2000Building Store Loyalty through Store Brands 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands 2007Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data 1993When Do Private Labels Succeed 2002Positioning of Store Brands 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis

Cited by

2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?2007Corporate social responsibility and the positioning of grocery brands 2014Determinants of Store Brand Share 2004Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?2006Could co-op advertising be a manufacturer's counterstrategy to store brands?

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Measuring private labels brand equity: a consumer perspectivearticle · 9 shared references 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?article · 8 shared references 2010Do private labels increase retailer bargaining power?article · 8 shared references 2010From the retail brand to the retail‐er as a brand: themes and issues in retail branding researcharticle · 8 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 8 shared references 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Modelsarticle · 8 shared references

Details

Year2004

Typearticle

Published2004-03-01

VenueReview of Industrial Organization

ISSN-L0889-938X

Languageen

Citations290

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/b:reio.0000033350.25229.d6

openalex_workW2021680792

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2010Do private labels increase retailer bargaining power?

2012Price competition and store competition: Store brands vs. national brand