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Determinants of Store Brand Share · Study

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ArticleDeterminants of Store Brand Share

Raj Sethuraman2014

Article2014

Determinants of Store Brand Share

Raj Sethuraman · Katrijn Gielens

170 citations·0/0 files stored·Journal of Retailing

No readable copy stored yet — this record is metadata only.

Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 170 citations exist upstream.

References

1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry 1989Price-Induced Patterns of Competition 2000Consumer-level factors moderating the success of private label brands 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands 1993When Do Private Labels Succeed

Cited by

2021The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments 2018Fighting store brands through the strategic timing of pricing and advertising decisions 2015Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions 2022The effect of retail assortment size on perceptions, choice, and sales: Review and research directions 2016Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies 2015The impact of private labels on consumer store loyalty: An integrative perspective 2023Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda 2017The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands

Details

Year2014

Typearticle

Published2014-04-26

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations170

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretai.2014.04.002

openalex_workW1979514432

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