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The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

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References

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Cited by

2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation474 cited
2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?192 cited
2007Corporate social responsibility and the positioning of grocery brands174 cited
2014Determinants of Store Brand Share170 cited
2004Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?161 cited

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2006Could co-op advertising be a manufacturer's counterstrategy to store brands?159 cited

2010Do private labels increase retailer bargaining power?149 cited

2012Price competition and store competition: Store brands vs. national brand141 cited

2021Quality and Private Label Encroachment Strategy136 cited

2013Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning128 cited

2016Interaction between Channel Strategy and Store Brand Decisions126 cited

2010From the retail brand to the retail‐er as a brand: themes and issues in retail branding research124 cited

2006Shelf-space allocation of national and private brands123 cited

2011Competition under manufacturer service and retail price121 cited

2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited

2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited