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Mijka Ghorbani · Study
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Author
Mijka Ghorbani
3 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-8593-9249
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Most cited in this library
Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda
2022 · 109 citations
Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives
2024 · 25 citations
Integrierte Markenführung im digitalen Zeitalter
2022 · 16 citations
Works
3 shown
Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives
Journal of Product & Brand Management
·
2024
·
2 authors
·
Open access
25
citations
Integrierte Markenführung im digitalen Zeitalter
Springer eBooks
·
2022
·
2 authors
·
book
16
citations
Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda
International Journal of Consumer Studies
·
2022
·
3 authors
·
review
·
Open access
109
citations