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David Luna · Study
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Author
David Luna
24 works
· latest 2023
· 5 institutions
cluster: provisional
ORCID 0000-0001-7780-5761
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23
Citations
1,815
Works here
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Most cited in this library
An integrative framework for cross‐cultural consumer behavior
2001 · 330 citations
One Individual, Two Identities: Frame Switching among Biculturals
2008 · 256 citations
Sound symbolism effects across languages: Implications for global brand names
2012 · 176 citations
Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion
2005 · 170 citations
SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS
2005 · 106 citations
Works
24 shown
Follow your nose when it sounds right: How brand names influence consumer responses to product scents
Journal of Business Research
·
2023
·
4 authors
19
citations
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion
Journal of Consumer Research
·
2021
·
2 authors
21
citations
Handbook of Research on Identity Theory in Marketing
Edward Elgar Publishing eBooks
·
2019
·
4 authors
·
book
36
citations
The role of national identity in consumption: An integrative framework
Journal of Business Research
·
2019
·
3 authors
73
citations
The Language of Branding: Theory, Strategies, and Tactics
·
2017
·
3 authors
·
book
21
citations
Brand linguistics: A theory-driven framework for the study of language in branding
International Journal of Research in Marketing
·
2017
·
3 authors
104
citations
Effects of national identity salience on responses to ads
Journal of Business Research
·
2013
·
2 authors
38
citations
Sound symbolism effects across languages: Implications for global brand names
International Journal of Research in Marketing
·
2012
·
5 authors
176
citations
Does brand spelling influence memory? The case of auditorily presented brand names
Journal of Consumer Psychology
·
2012
·
3 authors
35
citations
The Other Meaning of Fluency
Journal of Advertising
·
2011
·
2 authors
52
citations
Bicultural-Bilinguals
International Journal of Cross Cultural Management
·
2010
·
4 authors
38
citations
How much was your shopping basket? Working memory processes in total basket price estimation
Journal of Consumer Psychology
·
2009
·
2 authors
19
citations
One Individual, Two Identities: Frame Switching among Biculturals
Journal of Consumer Research
·
2008
·
3 authors
256
citations
A theory-based measure of acculturation: The shortened cultural life style inventory
Journal of Business Research
·
2008
·
3 authors
46
citations
Predictive Segmentation in Action - Using CHAID to Segment Loyalty Card Holders
International Journal of Market Research
·
2006
·
3 authors
27
citations
The Role of Thin‐Slice Judgments in Consumer Psychology
Journal of Consumer Psychology
·
2006
·
2 authors
56
citations
Remembering Prices: Numeric Cognition, Language, and Price Recall
ACR North American Advances
·
2006
·
2 authors
4
citations
Structural Constraints in Code‐Switched Advertising
Journal of Consumer Research
·
2005
·
3 authors
42
citations
SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS
Journal of Advertising
·
2005
·
2 authors
106
citations
Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion
Journal of Consumer Research
·
2005
·
2 authors
170
citations
Points of View and Pieces of Time: A Taxonomy of Image Attributes
Journal of Consumer Research
·
2004
·
3 authors
71
citations
Flow in Individual Web Sites: Model Estimation and Cross-Cultural Validation
ACR North American Advances
·
2003
·
3 authors
43
citations
Uncovering the cognitive duality of bilinguals through word association
Psychology and Marketing
·
2002
·
2 authors
32
citations
An integrative framework for cross‐cultural consumer behavior
International Marketing Review
·
2001
·
2 authors
330
citations