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Handbook of Research on Identity Theory in Marketing · Study

BookHandbook of Research on Identity Theory in Marketing

Colette Lelchuk2019

Book2019

Handbook of Research on Identity Theory in Marketing

Colette Lelchuk · Marianne Gordon · Torsten Ringberg · David Luna

36 citations·0/0 files stored·Edward Elgar Publishing eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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Year2019

Typebook

Published2019-12-05

VenueEdward Elgar Publishing eBooks

Languageen

Citations36

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.4337/9781788117739

openalex_workW2995625189

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