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Henry Greene · Study

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Henry Greene

8 works· latest 2015· 2 institutionscluster: provisional

h-index7

i107

Citations411

Works here8

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Most cited in this library

A Longitudinal Assessment of Online Privacy Notice Readability2006 · 169 citations
THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING2012 · 80 citations
Female consumers: Decision-making in brand-driven retail2010 · 51 citations
The Impact of Customer Education on Customer Loyalty Through Service Quality2015 · 48 citations
Freshmen Marketing: A First-Year Experience with Experiential Learning2011 · 29 citations

Works

8 shown

The Impact of Customer Education on Customer Loyalty Through Service Quality

Services Marketing Quarterly·2015·4 authors

48citations

The Value of Storytelling in the Marketing Curriculum

·2015·4 authors

6citations

The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries

Services Marketing Quarterly·2014·4 authors

18citations

THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING

·2012·2 authors

80citations

Freshmen Marketing: A First-Year Experience with Experiential Learning

Marketing Education Review·2011·1 author

29citations

Female consumers: Decision-making in brand-driven retail

Journal of Business Research·2010·3 authors

51citations

A Longitudinal Assessment of Online Privacy Notice Readability

Journal of Public Policy & Marketing·2006·3 authors

169citations

Alternative data sources in targeted marketing: The value of exographics

Journal of Targeting Measurement and Analysis for Marketing·2005·2 authors·Open access

10citations