THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING

Abstract

This paper investigates the perceived value of college student created videos as a tool for enhancing the student learning experience. Two different business courses are examined: one of the courses is an undergraduate accounting course and the other is an undergraduate marketing course, both in a school of business in a comprehensive state university in the northeast. In the marketing course, students are required to create videos as part of their grade assessment; in the accounting class, creating videos is an optional extra credit assignment. Qualitative research was conducted by asking students to write brief responses describing their experience with creating videos. Descriptive statistics were gathered in an effort to assess student satisfaction and appreciation for the video creation experience. The results of the research suggest that students appreciate the video experience; they find it relevant and entertaining. They also report that it helps reinforce concepts they have been exposed to in class.

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