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Maxwell K. Winchester · Study
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Author
Maxwell K. Winchester
11 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0001-5458-517X
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Citations
233
Works here
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19
Most cited in this library
Positive and negative brand beliefs and brand defection/uptake
2008 · 50 citations
Negative Brand Beliefs and Brand Usage
2008 · 36 citations
Brand user profiles seldom change and seldom differ
2017 · 23 citations
What's Really Driving Wine Consumers?
2000 · 20 citations
Focus on your Customer through Segmentation
2000 · 19 citations
Works
11 shown
Extending the double jeopardy and duplication of purchase laws to the wine market
International Journal of Wine Business Research
·
2019
·
2 authors
15
citations
Brand user profiles seldom change and seldom differ
Marketing Letters
·
2017
·
3 authors
23
citations
Demographic product segmentation in financial services products in Australia and New Zealand
Journal of Financial Services Marketing
·
2016
·
3 authors
·
Open access
17
citations
Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011
Journal of Financial Services Marketing
·
2014
·
2 authors
12
citations
Do Radio Stations in New Zealand Target Successfully?
Australasian Marketing Journal (AMJ)
·
2012
·
2 authors
18
citations
Positive and negative brand beliefs and brand defection/uptake
European Journal of Marketing
·
2008
·
3 authors
50
citations
Negative Brand Beliefs and Brand Usage
International Journal of Market Research
·
2008
·
2 authors
·
Open access
36
citations
Evaluative and Descriptive Response Patterns to Negative Image Attributes
International Journal of Market Research
·
2003
·
2 authors
14
citations
Empirical Analysis of SpawtonS (1991) Segmentation of the Australian Wine Market
Victoria University Research Repository (Victoria University)
·
2001
·
2 authors
9
citations
What's Really Driving Wine Consumers?
Victoria University Research Repository (Victoria University)
·
2000
·
2 authors
20
citations
Focus on your Customer through Segmentation
Victoria University Research Repository (Victoria University)
·
2000
·
2 authors
19
citations