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ArticleBrand user profiles seldom change and seldom differ

Zachary William Anesbury2017

Article2017

Brand user profiles seldom change and seldom differ

Zachary William Anesbury · Maxwell K. Winchester · Rachel Kennedy

23 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1973Marketing Management: Analysis, Planning and Control 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Market Segmentation: Conceptual and Methodological Foundations 1978Issues and Advances in Segmentation Research 2000Market Segmentation 1987Market Segmentation, Product Differentiation, and Marketing Strategy 1984The Dirichlet: A Comprehensive Model of Buying Behaviour 2003Understanding brand performance measures: using Dirichlet benchmarks

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2017Making Sense of Common Dirichlet Deviations 2018Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?2017Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time 2020Establishing psychological relationship between female customers and retailers

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Details

Year2017

Typearticle

Published2017-09-19

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11002-017-9437-2

openalex_workW2756328802

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