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Rachel Kennedy · Study

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Rachel Kennedy

30 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-8052-6293

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Citations1,379

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Most cited in this library

Brand Advertising As Creative Publicity2002 · 162 citations
How do shoppers behave online? An observational study of online grocery shopping2015 · 158 citations
Fundamental patterns of in-store shopper behavior2017 · 104 citations
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation2019 · 95 citations
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention2020 · 78 citations

Works

30 shown

Quantifying the target market for advertisers

Journal of Consumer Behaviour·2021·2 authors

29citations

How persistent are duplication of purchase partitions?

Journal of Consumer Behaviour·2021·3 authors·Open access

13citations

When Brands Go Dark

Journal of Advertising Research·2021·5 authors·Open access

14citations

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Psychology and Marketing·2020·5 authors

78citations

The Effects of Commercial Length On Advertising Impact

Journal of Advertising Research·2019·4 authors

32citations

Examining older consumers’ loyalty towards older brands in grocery retailing

Journal of Retailing and Consumer Services·2019·5 authors

43citations

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Journal of Business Research·2019·5 authors

95citations

Best Measures of Attention To Creative Tactics in TV Advertising

Journal of Advertising Research·2019·5 authors

40citations

Portfolios: Patterns in brand penetration, market share, and hero product variants

Journal of Retailing and Consumer Services·2018·4 authors

29citations

Brand user profiles seldom change and seldom differ

Marketing Letters·2017·3 authors

23citations

Fundamental patterns of in-store shopper behavior

Journal of Retailing and Consumer Services·2017·8 authors

104citations

Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?

Journal of Business Research·2017·3 authors·Open access

47citations

Marketers' Intuitions about the Sales Effectiveness of Advertisements

Journal of Marketing Behavior·2016·4 authors·Open access

13citations

What Makes a Television Commercial Sell?Using Biometrics to Identify Successful Ads

Journal of Advertising Research·2016·6 authors

37citations

How to Use Neuromeasures To Make Better Advertising Decisions

Journal of Advertising Research·2016·2 authors·Open access

21citations

Understanding Shopper Transaction Data

International Journal of Market Research·2016·3 authors·Open access

25citations

Comparing Direct and Indirect Branding in Advertising

Australasian Marketing Journal (AMJ)·2016·3 authors

28citations

How do shoppers behave online? An observational study of online grocery shopping

Journal of Consumer Behaviour·2015·4 authors

158citations

Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend

Journal of Advertising·2015·4 authors

25citations

Creative That Sells: How Advertising Execution Affects Sales

Journal of Advertising·2015·4 authors

49citations

When 'significant' is not significant

International Journal of Market Research·2014·3 authors

28citations

Is the Multi-Platform Whole More Powerful Than Its Separate Parts?

Journal of Advertising Research·2013·5 authors

55citations

In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ

Journal of Advertising Research·2012·5 authors

53citations

Brand Growth at Mars, Inc.

Journal of Advertising Research·2012·2 authors

22citations

How Clutter Affects Advertising Effectiveness

Journal of Advertising Research·2009·2 authors·Open access

54citations

Is Once Really Enough? Making Generalizations about Advertising’s Convex Sales Response Function

Journal of Advertising Research·2009·3 authors

33citations

The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

Journal of Advertising Research·2009·4 authors·Open access

20citations

A New Tool for Pre-testing Direct Mail

International Journal of Market Research·2008·2 authors

12citations

Brand Advertising As Creative Publicity

Journal of Advertising Research·2002·3 authors

162citations

Competing retailers generally have the same sorts of shoppers

Journal of Marketing Communications·2001·2 authors

37citations