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Examining older consumers’ loyalty towards older brands in grocery retailing · Study

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ArticleExamining older consumers’ loyalty towards older brands in grocery retailing

Peilin Phua2019

Article2019

Examining older consumers’ loyalty towards older brands in grocery retailing

Peilin Phua · Rachel Kennedy · Giang Tue Trinh · Bill Page · Nicole Hartnett

43 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1955A BEHAVIORAL MODEL OF RATIONAL CHOICE 1991Social Research Methods: Qualitative and Quantitative Approaches 1970Marketing Research 2012Social Research Methods: Qualitative and Quantitative Approaches 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 2009The habitual consumer 1990Double Jeopardy Revisited

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Details

Year2019

Typearticle

Published2019-08-05

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations43

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2019.101893

openalex_workW2965603552

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