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Marta Massi · Study
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Author
Marta Massi
12 works
· latest 2025
· 5 institutions
cluster: provisional
ORCID 0000-0003-3421-5483
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Citations
294
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Most cited in this library
Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
2023 · 60 citations
The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
2020 · 53 citations
Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis
2020 · 44 citations
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
2020 · 41 citations
#artoninstagram: Engaging with art in the era of the selfie
2020 · 28 citations
Works
12 shown
Toward D2A : Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences
International Journal of Consumer Studies
·
2025
·
4 authors
·
Open access
14
citations
Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
Psychology and Marketing
·
2023
·
3 authors
·
Open access
60
citations
Digital transformation in the cultural and creative sectors
Routledge eBooks
·
2020
·
3 authors
·
chapter
12
citations
Prossimità virtuale o distanza fisica? Trasformazione digitale e co-creazione del valore ai tempi del COVID-19/Virtual proximity or physical distance? Digital transformation and value co-creation in COVID-19 times
Il Capitale culturale
·
2020
·
2 authors
·
Open access
2
citations
#artoninstagram: Engaging with art in the era of the selfie
International Journal of Market Research
·
2020
·
3 authors
·
Open access
28
citations
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
Journal of Business and Industrial Marketing
·
2020
·
3 authors
41
citations
The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
Journal of Strategic Marketing
·
2020
·
3 authors
·
Open access
53
citations
Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis
Journal of Global Marketing
·
2020
·
3 authors
44
citations
When Fashion Meets Art: The Artification of Luxury Fashion Brands
Springer eBooks
·
2020
·
2 authors
·
chapter
15
citations
The Artification of Luxury Fashion Brands - Synergies, Contaminations, and Hybridizations
·
2019
·
2 authors
2
citations
The relationship between sustainable business management and competitiveness: research trends and challenge
International Journal of Technology Management
·
2012
·
2 authors
21
citations
Congratulations You’re Pre-approved. Analysis of Credit Limit Upselling Letters
Deakin Research Online (Deakin University)
·
2008
·
2 authors
·
report
2
citations