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Bara Y. Asfour · Study
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Author
Bara Y. Asfour
6 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-8922-8305
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Most cited in this library
Advancing Sustainable Practices in Electronic Customer Relationship Management
2024 · 115 citations
Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices
2024 · 32 citations
The Role that Brand Personality Plays in Digital Purchasing Decisions
2025 · 25 citations
Banking sector and economic growth in the digital transformation era: insights from maximum likelihood and Bayesian structural equation modeling
2024 · 25 citations
The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process
2025 · 17 citations
Works
6 shown
The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process
Emerald Group Publishing Limited eBooks
·
2025
·
5 authors
·
chapter
17
citations
The Role that Brand Personality Plays in Digital Purchasing Decisions
Studies in big data
·
2025
·
7 authors
·
chapter
25
citations
Unlocking Sustainable Success Exploring the Synergy Between Eco-Efficiency and Green Business Strategies
Studies in big data
·
2025
·
6 authors
·
chapter
16
citations
Advancing Sustainable Practices in Electronic Customer Relationship Management
International Review of Management and Marketing
·
2024
·
6 authors
·
Open access
115
citations
Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices
International Review of Management and Marketing
·
2024
·
7 authors
·
Open access
32
citations
Banking sector and economic growth in the digital transformation era: insights from maximum likelihood and Bayesian structural equation modeling
Asian Journal of Economics and Banking
·
2024
·
3 authors
·
Open access
25
citations