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The Role that Brand Personality Plays in Digital Purchasing Decisions · Study

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ChapterThe Role that Brand Personality Plays in Digital Purchasing Decisions

Anan Deek2025

Chapter2025

The Role that Brand Personality Plays in Digital Purchasing Decisions

Anan Deek · Ahmad Mansour · Muhammad Turki Alshurideh · Waed Aldrous · Bara Y. Asfour · Khaled Alshaketheep +1 more

25 citations·0/0 files stored·Studies in big data

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?2017What is a luxury brand? A new definition and review of the literature 2002Determinants of trust in a service provider: the moderating role of length of relationship 2019Attracting applicants through the organization's social media page: Signaling employer brand personality 2020Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone 2019Functional brand qualities and perceived value: The mediating role of brand experience and brand personality 2018Brand personality: theory and dimensionality 2017Beyond Beauty: Design Symmetry and Brand Personality

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Year2025

Typechapter

Published2025-01-01

VenueStudies in big data

ISSN-L2197-6503

Languageen

Citations25

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-031-75095-3_43

openalex_workW4408972014

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