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The Role that Brand Personality Plays in Digital Purchasing Decisions
9 references·0 citing·44 second hop
The Role that Brand Personality Plays in Digital Purchasing Decisions (2025)The Role that Brand Personality Plays in …The impact of information technology on retail industry: an empirical study (2023)The impact of information tec…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Brands Taking a Stand: Authen…Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone (2020)Apple or Huawei: Understandin…Functional brand qualities and perceived value: The mediating role of brand experience and brand personality (2019)Functional brand qualities an…Attracting applicants through the organization's social media page: Signaling employer brand personality (2019)Attracting applicants through…Brand personality: theory and dimensionality (2018)Brand personality: theory and…What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Beyond Beauty: Design Symmetry and Brand Personality (2017)Beyond Beauty: Design Symmetr…Determinants of trust in a service provider: the moderating role of length of relationship (2002)Determinants of trust in a se…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer trust, perceived security and privacy policy (2006)Determinants of E-Commerce Customer Satisfaction, Trust, and Loyalty in Saudi Arabia (2011)A survey of trust in social networks (2013)Possessions and the Extended Self (1988)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Customers’ motivation to engage with luxury brands on social media (2020)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)An approach to environmental psychology (1974)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)A comprehensive review on logo literature: research topics, findings, and future directions (2019)The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? (2019)Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures (2021)Job Market Signaling (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes (2019)Improving service brand personality with augmented reality marketing (2021)Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda (2022)Alternative Ways of Assessing Model Fit (1992)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Exploring the mechanism of social media addiction: an empirical study from WeChat users (2020)HIRING AND RETAINING SKILLED EMPLOYEES IN SMES: PROBLEMS IN HUMAN RESOURCE PRACTICES AND LINKS WITH ORGANIZATIONAL SUCCESS (2020)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Making sense of sensory brand experience: Constructing an integrative framework for future research (2021)The mediating role of brand trust in the relationship between brand personality and brand loyalty (2021)The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust (2021)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)A New Integrated FUCOM–CODAS Framework with Fermatean Fuzzy Information for Multi-Criteria Group Decision-Making (2021)When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model (2022)The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model (2024)The Drivers of Greenwashing (2011)Brand authenticity: 25 Years of research (2021)Woke brand activism authenticity or the lack of it (2021)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Advances in Consumer Research (2025)The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process (2025)Unlocking Sustainable Success Exploring the Synergy Between Eco-Efficiency and Green Business Strategies (2025)
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References

  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
  • 2017What is a luxury brand? A new definition and review of the literature650 cited
  • 2002Determinants of trust in a service provider: the moderating role of length of relationship541 cited
  • 2019Attracting applicants through the organization's social media page: Signaling employer brand personality152 cited
  • 2019Functional brand qualities and perceived value: The mediating role of brand experience and brand personality139 cited
  • 2020Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone139 cited
  • 2018Brand personality: theory and dimensionality126 cited
  • 2017Beyond Beauty: Design Symmetry and Brand Personality90 cited
  • 2023The impact of information technology on retail industry: an empirical study30 cited

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