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Eduardo L. Roberto · Study

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Eduardo L. Roberto

4 works· latest 1992· 1 institutionscluster: provisional

h-index4

i104

Citations75

Works here4

72

91

92

Most cited in this library

Marketing social: estrategias para cambiar la conducta pública1991 · 27 citations
Marketing social: estratégias para alterar o comportamento público1992 · 19 citations
Social Marketing: Strategies for Changing Public Behavior1991 · 17 citations
An Evaluation of the General Theory of Marketing1972 · 12 citations

Works

4 shown

Marketing social: estratégias para alterar o comportamento público

·1992·2 authors

19citations

Marketing social: estrategias para cambiar la conducta pública

Dialnet (Universidad de la Rioja)·1991·2 authors

27citations

Social Marketing: Strategies for Changing Public Behavior

Journal of Marketing·1991·3 authors

17citations

An Evaluation of the General Theory of Marketing

Journal of Marketing·1972·3 authors

12citations