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Marketing social: estrategias para cambiar la conducta pública · Study

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ArticleMarketing social: estrategias para cambiar la conducta pública

Philip Kotler1991

Article1991

Marketing social: estrategias para cambiar la conducta pública

Philip Kotler · Eduardo L. Roberto

27 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Behavioral Health and Interventions Marketing and Advertising Strategies Public Health Policies and Education

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2020Publicidad social y su influencia en la percepción de las campañas sociales de prevención de accidentes de tránsito en Ecuador 2011Comunicación estratégica para campañas de publicidad social

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Year1991

Typearticle

Published1991-01-01

VenueDialnet (Universidad de la Rioja)

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Citations27

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ShelfBehavioral Health and Interventions

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openalex_workW91867124

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