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Raphael Heider · Study

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Raphael Heider

1 works· latest 2012· 1 institutionscluster: provisional

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i101

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Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets2012 · 25 citations

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Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

Journal of Retailing and Consumer Services·2012·2 authors

25citations