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Jen Riley · Study

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Jen Riley

8 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-1191-492X

h-index6

i105

Citations166

Works here8

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Most cited in this library

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs2022 · 83 citations
CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS2022 · 28 citations
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem2023 · 18 citations
INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION2024 · 10 citations
Strategic Ai Integration In Marketing Education: Elevating Personal Branding And Career Readiness2025 · 10 citations

Works

8 shown

Strategic Ai Integration In Marketing Education: Elevating Personal Branding And Career Readiness

Marketing Education Review·2025·5 authors·Open access

10citations

Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights from the Frontlines of AI Adoption

Marketing Education Review·2025·3 authors·Open access

9citations

Beyond the “AI” powered slide deck: exploring emerging tools that engage, empower, and elevate student learning

Marketing Education Review·2025·3 authors·Open access

4citations

INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

Marketing Education Review·2024·3 authors

10citations

Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

Journal of Marketing Analytics·2024·4 authors·Open access

4citations

Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem

European Journal of Marketing·2023·6 authors

18citations

CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS

Marketing Education Review·2022·2 authors

28citations

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

Information & Management·2022·2 authors

83citations