Beyond the “AI” powered slide deck: exploring emerging tools that engage, empower, and elevate student learning

Abstract

This special issue of Marketing Education Review, the second in a two-part series, explores how marketing educators leverage artificial intelligence and other emerging technologies to transform learning experiences. While the first issue centered on AI applications, this edition broadens the focus to highlight a wider array of tools that foster engagement and career readiness. Featured articles showcase innovations such as virtual reality simulations, role-playing exercises, influencer marketing case studies from a firm perspective, and hands-on work with customer relationship management platforms. These contributions offer practical strategies that translate marketing theory into applied, immersive experiences that resonate with today’s students. Each article illustrates how accessible and thoughtfully integrated technologies can enhance instruction and strengthen student outcomes. As technological innovation continues to accelerate, this issue provides timely and inspiring models for educators dedicated to reimagining the marketing classroom with relevant, experiential, and future-facing tools.

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