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Holly K. Overton · Study

Home/Author

Holly K. Overton

7 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-1980-8512

h-index7

i106

Citations374

Works here7

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25

Most cited in this library

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses2019 · 154 citations
Examining consumer attitudes toward CSR and CSA messages2021 · 76 citations
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors2020 · 71 citations
Examining native CSR advertising as a post-crisis response strategy2021 · 23 citations
Examining the impact of message frames on information seeking and processing2018 · 21 citations

Works

7 shown

Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions

Journal of Current Issues & Research in Advertising·2025·4 authors

9citations

Examining consumer attitudes toward CSR and CSA messages

Public Relations Review·2021·4 authors

76citations

Examining native CSR advertising as a post-crisis response strategy

International Journal of Advertising·2021·2 authors·Open access

23citations

Testing the viability of emotions and issue involvement as predictors of CSA response behaviors

Journal of Applied Communication Research·2020·4 authors

71citations

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

Public Relations Review·2019·4 authors·Open access

154citations

Examining cultural impacts on consumers’ environmental CSR outcomes

Corporate Communications An International Journal·2019·2 authors

20citations

Examining the impact of message frames on information seeking and processing

Journal of Communication Management·2018·1 author

21citations