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Ajay K. Manrai · Study

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Ajay K. Manrai

35 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-2431-4824

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Citations2,238

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Most cited in this library

Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study2016 · 610 citations
A field study of customers’ switching behavior for bank services2006 · 154 citations
Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage1995 · 141 citations
Interactive effects of country of origin and product category on product evaluations1998 · 127 citations
How green-claim strength and country disposition affect product evaluation and company image1997 · 125 citations

Works

35 shown

How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy

Journal of Global Marketing·2025·6 authors·Open access

8citations

Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing

Journal of Global Marketing·2024·7 authors·editorial·Open access

10citations

Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators

Journal of Retailing·2021·4 authors

85citations

Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test

Asia Pacific Journal of Marketing and Logistics·2021·4 authors

18citations

New Empirical and Theoretical Insights on Country of Origin Research

Journal of Global Marketing·2020·1 author·editorial·Open access

11citations

Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions

International Business Review·2018·4 authors

40citations

Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study

Journal of Retailing and Consumer Services·2016·3 authors

610citations

Role of tourist destination development in building its brand image: A conceptual model

Journal of Economics Finance and Administrative Science·2016·3 authors·Open access

116citations

Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications

Journal of Economics Finance and Administrative Science·2015·3 authors·Open access

121citations

Sales training: A state of the art and contemporary review

Journal of Economics Finance and Administrative Science·2015·3 authors·Open access

40citations

Global Perspectives in Marketing for the 21st Century

Developments in marketing science: proceedings of the Academy of Marketing Science·2015·2 authors·book

9citations

International air transport demand: drivers and forecasts in the Indian context

Journal of Modelling in Management·2014·1 author

10citations

Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising

Routledge eBooks·2014·3 authors·chapter

13citations

Big Data In Marketing & Retailing

Journal of international & interdisciplinary business research·2014·2 authors·Open access

7citations

A field study of customers’ switching behavior for bank services

Journal of Retailing and Consumer Services·2006·2 authors

154citations

Current Issues in the Cross-Cultural and Cross-National Consumer Research in the New Millennium

Journal of East-West Business·2001·2 authors

9citations

A cross‐cultural comparison of style in Eastern European emerging markets

International Marketing Review·2001·4 authors

88citations

Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions

European Journal of Operational Research·1998·2 authors

55citations

Feature-based elimination: Model and empirical comparison

European Journal of Operational Research·1998·2 authors

21citations

Interactive effects of country of origin and product category on product evaluations

International Business Review·1998·3 authors

127citations

Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance

Journal of Marketing Research·1998·2 authors

32citations

Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance

Journal of Marketing Research·1998·2 authors

13citations

How Super are Video Supers? A Test of Communication Efficacy

Journal of Public Policy & Marketing·1998·3 authors

27citations

How green-claim strength and country disposition affect product evaluation and company image

Psychology and Marketing·1997·4 authors

125citations

Current Issues in the Cross-Cultural and Cross-National Consumer Research

Journal of International Consumer Marketing·1996·2 authors

98citations

A Comparative Analysis of Two Models of Store Preference Incorporating the Notion of Self-Image and Store-Image:

Journal of Marketing Channels·1995·2 authors

8citations

Mathematical models of brand choice behavior

European Journal of Operational Research·1995·1 author

68citations

Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage

Journal of Business Research·1995·2 authors

141citations

Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature

SSRN Electronic Journal·1994·3 authors·preprint·Open access

54citations

Public policy relating to consumer comprehension of television commercials: A review and some empirical results

Journal of Consumer Policy·1993·3 authors

21citations

Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature

Handbooks in operations research and management science·1993·3 authors·chapter

36citations

Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature

SSRN Electronic Journal·1993·3 authors·preprint·Open access

27citations

Optimal positioning of new product-concepts: Some analytical implications and empirical results

European Journal of Operational Research·1992·2 authors

26citations

Advertising appeal and tone: Implications for creative strategy in television commercials

Journal of Business Research·1992·3 authors

8citations

Similarity perceptions and choice

University Microfilms International eBooks·1986·1 author·book

2citations