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Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing · Study

WorkCrafting Excellence: Publication Tips from the Editors of Journal of Global Marketing

Weng Marc Lim2024

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Workhybrid2024

Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing

Weng Marc Lim · Dana‐Nicoleta Lascu · Shiri Gandhi · Bipul Kumar · Tarek Mady · Qin Sun +1 more

10 citations·0/0 files stored·Journal of Global Marketing

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References

2011Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China 2022Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences 2024Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers

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2025How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy

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Details

Year2024

Typeeditorial

Published2024-09-28

VenueJournal of Global Marketing

ISSN-L0891-1762

Languageen

Citations10

Files0 public / 0

ShelfAcademic Writing and Publishing

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doi10.1080/08911762.2024.2405771

openalex_workW4402940673

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