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Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing

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References

2011Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China339 cited
2022Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences119 cited
2024Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers12 cited

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2025How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy8 cited

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