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Victor Saha · Study
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Author
Victor Saha
6 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0001-9443-8123
Works
6 shown
Cultural consequences of brands' masstige: An emerging market perspective
Journal of Business Research
·
2022
·
5 authors
·
Open access
63
citations
Value co-creation: a review of literature and future research agenda
Journal of Business and Industrial Marketing
·
2021
·
3 authors
·
Open access
146
citations
Inspired and engaged: Decoding MASSTIGE value in engagement
International Journal of Consumer Studies
·
2021
·
3 authors
96
citations
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context
Journal of Product & Brand Management
·
2021
·
3 authors
73
citations
Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
81
citations
Emerging trends in the literature of value co-creation: a bibliometric analysis
Benchmarking An International Journal
·
2020
·
3 authors
153
citations