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Cultural consequences of brands' masstige: An emerging market perspective · Study

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Cultural consequences of brands' masstige: An emerging market perspective

Manish Das, Victor Saha, Charles Jebarajakirthy, Anjana Kalai, Nirmalya Debnath

2022-04-04articleJournal of Business Research63 citationsgreen

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Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Perception and Purchasing Behavior

Abstract

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Citations in this library

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.

1957A Theory of Cognitive Dissonance

2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It

2025Advances in Consumer Research

2014Partial least squares structural equation modeling (PLS-SEM)

1997Immigration, Acculturation, and Adaptation

1998Confirmation Bias: A Ubiquitous Phenomenon in Many Guises

2000Modernization, Cultural Change, and the Persistence of Traditional Values

Details

Year2022

Typearticle

VenueJournal of Business Research

Languageen

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Identifiers

doi10.1016/j.jbusres.2022.03.081

openalex_workW4226201233

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