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Robert F. Krampf · Study

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Robert F. Krampf

9 works· latest 2015· 1 institutionscluster: provisional

h-index9

i109

Citations576

Works here9

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Most cited in this library

The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs2001 · 172 citations
Cultural Sensitivity to Satisfaction and Service Quality Measures2001 · 90 citations
A Cross‐National Study Of Perceived Consumer Risk Towards Online (Internet) Purchasing2004 · 81 citations
The Influence Of Acculturation On Advertising Effectiveness To The Hispanic Market2011 · 71 citations
DEVELOPING MARKETING STRATEGIES AND TACTICS IN HIGHER EDUCATION THROUGH TARGET MARKET RESEARCH1981 · 56 citations

Works

9 shown

A Semiotic Perspective on Innovative Behavior

Developments in marketing science: proceedings of the Academy of Marketing Science·2015·2 authors·chapter

15citations

The Influence Of Acculturation On Advertising Effectiveness To The Hispanic Market

Journal of Applied Business Research (JABR)·2011·2 authors

71citations

A Cross‐National Study Of Perceived Consumer Risk Towards Online (Internet) Purchasing

Multinational Business Review·2004·3 authors

81citations

Cultural Sensitivity to Satisfaction and Service Quality Measures

The Journal of Marketing Theory and Practice·2001·2 authors

90citations

The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs

International Journal of Electronic Commerce·2001·3 authors

172citations

Emerging trends in US retailing

Long Range Planning·1997·2 authors

16citations

Consumer decision making and the nature of the product: A comparison of husband and wife adoption process location

Psychology and Marketing·1993·3 authors

22citations

Explaining Innovative Behaviour: Uniqueness-Seeking and Sensation-Seeking

International Journal of Advertising·1992·2 authors

53citations

DEVELOPING MARKETING STRATEGIES AND TACTICS IN HIGHER EDUCATION THROUGH TARGET MARKET RESEARCH

Decision Sciences·1981·2 authors

56citations