Explaining Innovative Behaviour: Uniqueness-Seeking and Sensation-Seeking

David J. Burns · Robert F. Krampf

53 citations0/0 files storedInternational Journal of Advertising

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Creativity in Education and Neuroscience Organizational Management and Innovation Consumer Behavior and Market Dynamics

Abstract

The authors investigate innovative behaviour from a motivational perspective. They propose a model of innovative behaviour and test a portion of it; the results support the model. Innovative behaviour appears to be a channel used for the expression of the internal motives of uniqueness-seeking and sensation-seeking.

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1891The Principles of Psychology 2025Advances in Consumer Research 1988Possessions and the Extended Self 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1974An approach to environmental psychology 1983The diffusion of innovations 2004Handbook of social psychology 1890The principles of psychology, Vol I.

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