Information Sensitive Consumers and Market Information

Linda L. Price · Lawrence F. Feick · Robin A. Higie

71 citations0/0 files storedJournal of Consumer Affairs

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer behavior in food and health

Abstract

Past research on consumer information has emphasized the effects of informed consumers on the provision of goods by sellers. These comprise supply‐side effects. This paper examines the effects of informed consumers on other consumers’ product choices. These are demand‐side effects. Directions for research are outlined.

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 2025Advances in Consumer Research 1983The diffusion of innovations 1970Information and Consumer Behavior 1961The Economics of Information 1976The Economics of Information 1983Advances in Consumer Research 1967Role of Product-Related Conversations in the Diffusion of a New Product

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1992The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers 2004What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion 2018CSR and consumer behavioral responses: the role of customer-company identification 2006On market mavens and consumer self‐confidence: A cross‐cultural study 1989Preference heterogeneity and coorientation as determinants of perceived informational influence 2013What makes good games go viral? The role of technology use, efficacy, emotion and enjoyment in players’ decision to share a prosocial digital game

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