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Milena Micevski

14 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-4795-9476

h-index14

i1014

Citations951

Works here14

Most cited in this library

Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies2013 · 197 citations
Being engaged is a good thing: Understanding sustainable consumption behavior among young adults2019 · 170 citations
Drivers and outcomes of branded mobile app usage intention2019 · 119 citations
Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting2015 · 77 citations
The rules of engagement: how to motivate consumers to engage with branded mobile apps2018 · 76 citations

Works

14 shown

Flexibility in marketing & sales interfacing processes

Industrial Marketing Management·2020·4 authors·Open access

19citations

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

International Marketing Review·2020·3 authors·Open access

17citations

Being engaged is a good thing: Understanding sustainable consumption behavior among young adults

Journal of Business Research·2019·5 authors

170citations

Drivers and outcomes of branded mobile app usage intention

Journal of Product & Brand Management·2019·3 authors·Open access

119citations

Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences

Journal of Business Research·2018·3 authors

31citations

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Journal of Marketing Management·2018·4 authors·Open access

76citations

How internal marketing drive customer satisfaction in matured and maturing European markets?

Journal of Business Research·2017·3 authors

55citations

Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach

Journal of Business Research·2017·4 authors

53citations

Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions

Journal of Business Ethics·2017·5 authors

36citations

Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity

Journal of Business Research·2017·4 authors·Open access

39citations

Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises

Journal of Business Research·2016·6 authors·Open access

39citations

Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting

Journal of International Marketing·2015·4 authors·Open access

77citations

Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need

Journal of Product & Brand Management·2015·3 authors

23citations

Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies

Journal of International Marketing·2013·5 authors

197citations