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Fernanda Scussel · Study

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Fernanda Scussel

5 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-7953-6710

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i102

Citations44

Works here5

19

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22

Most cited in this library

The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands2019 · 21 citations
Experiência de consumo: proposta de um conceito unificador2021 · 11 citations
Citizen Relationship Management (CiRM): passado, presente e futuro de um conceito emergente2021 · 4 citations
Citizen Relationship Management (CiRM): the past, present, and future of an emerging concept2021 · 4 citations
How do public service users see public institutions? Development and validation of the public brand personality scale2022 · 4 citations

Works

5 shown

How do public service users see public institutions? Development and validation of the public brand personality scale

ReMark - Revista Brasileira de Marketing·2022·5 authors·Open access

4citations

Experiência de consumo: proposta de um conceito unificador

ReMark - Revista Brasileira de Marketing·2021·3 authors·Open access

11citations

Citizen Relationship Management (CiRM): passado, presente e futuro de um conceito emergente

Cadernos EBAPE BR·2021·4 authors·Open access

4citations

Citizen Relationship Management (CiRM): the past, present, and future of an emerging concept

Cadernos EBAPE BR·2021·4 authors·Open access

4citations

The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands

Brazilian Business Review·2019·2 authors·Open access

21citations