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Arnaud De Bruyn · Study

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Arnaud De Bruyn

11 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-4413-6167

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Citations1,443

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Most cited in this library

A multi-stage model of word-of-mouth influence through viral marketing2008 · 898 citations
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations2008 · 116 citations
Estimating the Influence of Fairness on Bargaining Behavior2008 · 96 citations
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning2020 · 92 citations
Principles of Marketing Engineering2007 · 71 citations

Works

11 shown

The spillover effects of positive and negative buzz on brand attitudes

European Journal of Marketing·2023·2 authors

12citations

Understanding Managers' Trade-offs between Exploration and Exploitation

Marketing Science·2021·2 authors·Open access

18citations

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Journal of Interactive Marketing·2020·2 authors·Open access

92citations

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

International Journal of Research in Marketing·2016·2 authors

25citations

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

International Journal of Research in Marketing·2013·2 authors

53citations

Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

Journal of Consumer Psychology·2013·2 authors

59citations

The Impact of Anchors on Donors’ Behavior: a Field Experiment

ACR North American Advances·2010·2 authors

3citations

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Information Systems Research·2008·5 authors·Open access

116citations

A multi-stage model of word-of-mouth influence through viral marketing

International Journal of Research in Marketing·2008·2 authors

898citations

Estimating the Influence of Fairness on Bargaining Behavior

Management Science·2008·2 authors

96citations

Principles of Marketing Engineering

·2007·3 authors

71citations