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A multi-stage model of word-of-mouth influence through viral marketing · Study

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ArticleA multi-stage model of word-of-mouth influence through viral marketing

Arnaud De Bruyn2008

Article2008

A multi-stage model of word-of-mouth influence through viral marketing

Arnaud De Bruyn · Gary L. Lilien

898 citations·0/0 files stored·International Journal of Research in Marketing

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Digital Marketing and Social Media Marketing and Advertising Strategies Complex Network Analysis Techniques

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References

1973The Strength of Weak Ties 2019Diffusion of Innovations 1 2001Birds of a Feather: Homophily in Social Networks 1990Foundations of social theory 1983Limited-dependent and qualitative variables in econometrics 1995Structural Holes: The Social Structure of Competition 1963Diffusion of Innovations 1994Customer Loyalty: Toward an Integrated Conceptual Framework

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2012Are social media replacing traditional media in terms of brand equity creation?2013“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content 2011Seeding Strategies for Viral Marketing: An Empirical Comparison 2010Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research 2019The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention 2012Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories

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Year2008

Typearticle

Published2008-08-24

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations898

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijresmar.2008.03.004

openalex_workW2139599676

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2013Social Commerce: A Contingency Framework for Assessing Marketing Potential

2013Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists