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A multi-stage model of word-of-mouth influence through viral marketing

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Cited by

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2012Are social media replacing traditional media in terms of brand equity creation?798 cited
2013“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content791 cited
2011Seeding Strategies for Viral Marketing: An Empirical Comparison673 cited
2010Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research610 cited
2019The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention530 cited
2012Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories523 cited
2013Social Commerce: A Contingency Framework for Assessing Marketing Potential479 cited
2013Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists439 cited
2014Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites374 cited
2018The effect of social networks structure on innovation performance: A review and directions for research367 cited
2010Estimating aggregate consumer preferences from online product reviews342 cited
2011Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China339 cited
2022Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement325 cited
2010Online word of mouth and consumer purchase intentions309 cited
2015Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions304 cited
2013eWOM and the importance of capturing consumer attention within social media293 cited