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Gaganpreet Singh · Study
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Author
Gaganpreet Singh
8 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0003-3034-9011
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Most cited in this library
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
2019 · 132 citations
The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium
2018 · 129 citations
Consumer - brand relationship: A brand hate perspective
2022 · 118 citations
Revisiting three decades of price premium research in marketing: a literature review
2015 · 26 citations
Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing
2024 · 23 citations
Works
8 shown
Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing
Technological Forecasting and Social Change
·
2024
·
5 authors
·
Open access
23
citations
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
Routledge eBooks
·
2022
·
5 authors
·
chapter
·
Open access
18
citations
Consumer - brand relationship: A brand hate perspective
Journal of Business Research
·
2022
·
4 authors
118
citations
Circle the wagons: measuring the strength of consumers’ brand defense
Journal of Strategic Marketing
·
2021
·
4 authors
20
citations
Modelling Customer Engagement Behaviour in Smart Retailing
AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems
·
2021
·
3 authors
·
Open access
20
citations
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
Journal of Marketing Management
·
2019
·
5 authors
·
Open access
132
citations
The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium
Australasian Marketing Journal (AMJ)
·
2018
·
2 authors
129
citations
Revisiting three decades of price premium research in marketing: a literature review
International Journal of Revenue Management
·
2015
·
2 authors
26
citations