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Margarita Gorlin · Study
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Author
Margarita Gorlin
5 works
· latest 2014
· 1 institutions
cluster: provisional
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Most cited in this library
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
2014 · 307 citations
A dual‐system framework to understand preference construction processes in choice
2013 · 173 citations
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
2012 · 54 citations
Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change
2014 · 38 citations
Refining the dual‐process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
2013 · 9 citations
Works
5 shown
Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change
Customer Needs and Solutions
·
2014
·
3 authors
·
Open access
38
citations
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
Journal of Consumer Research
·
2014
·
3 authors
307
citations
A dual‐system framework to understand preference construction processes in choice
Journal of Consumer Psychology
·
2013
·
2 authors
173
citations
Refining the dual‐process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Journal of Consumer Psychology
·
2013
·
2 authors
9
citations
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
Journal of Consumer Psychology
·
2012
·
2 authors
54
citations